Community-based organization (CBO) ALOBOY participates in the Southern HIV Community Strengthening Project, supported by USAID, PEPFAR and the LIFE Center. During the implementation of the project in 2019, CBO ALOBOY realized that the outreach network was still limited for customers at high risk of HIV infection, the HIV epidemic situation became more and more complicated, and customers felt strange. discriminatory market. CBO ALOBOY has conducted the ALOVOICE campaign – a form of sharing stories to provide knowledge on prevention of HIV, sexually transmitted diseases, psychological support, reduce stigma and introduce CBO’s services.
Technical Department ALOVOICE
First, it becomes difficult to reach customers through traditional channels such as personal relationships, Facebook Fanpage and Blued (dating app for same-sex male customers). Second, increasingly younger customers lack knowledge about safe sex. The growing prevalence of substance abuse also contributes to the complex situation of HIV. In addition, customers who are stigmatized should isolate themselves, fear and be afraid to use CBO’s services and disclose sexual partner information.
CBO ALOBOY made ALOVOICE broadcast to improve the above situation. The content of the conversation ALOVOICE skillfully and attractively covered knowledge about HIV, LGBT and addictive substances. In addition, the celebrity talk show host Miss Aloboy has the opportunity to share her feelings and concerns with the community. ALOVOICE is posted and shared widely on social networks such as Youtube and Facebook in order to enhance the effect of viral communication.
Radio ALOVOICE supports ALOBOY to expand its reach to customers, and the number of customers contacting HIV testing increases. CBO thereby promotes autonomy and creativity in communication. In addition, through interactive Q&A, customers show that they know how to protect their health and are more interested in CBO’s services. Moreover, the customer said, “I get sympathy from CBO as well as from other customers, so I am more confident, peaceful and happy in life”.
CBO ALOBOY team is having a meeting to prepare for ALOVOICE
In short, CBO’s ALOVOICE campaign has reached more and more customers who have the need to use the service; at the same time, raise awareness about HIV, STIs and health topics, as well as contribute to reducing pressure and guilt for customers.
